Among the most well known gaming companies in the UK, Ladbrokes is one of the established bookmakers in the betting and gambling industry.
Ladbrokes is based out of Rayners Lane, Harrow in London. For more than seven years, it was called Hilton Group plc since it already had brand awareness for their famous hotel chain called Hilton located outside the US.
Ladbrokes is also listed on the London Stock Exchange, while being a member of the FTSE 250 Index. The company is regulated by the betting commission and is overseen by two other regulatory authorities as well. If you are looking for a promotional code for the Premier League then click on this link.
History of Ladbrokes
The initial offices of Ladbrokes in London were located near Strand, relocating later to Hanover Square in the year 1906.
The clients of Ladbrokes mainly consisted of British elite classes and aristocrats until the firm was acquired by Cyril Stein and his uncle Mark Stein in the year 1956.
Contrary to the usual circumstances, a woman by the name of Mrs. Helen Vernet was made the principal representative of Ladbrokes for a prolonged period. She was associated with the company in the year 1919 on an urgent request by Arthur Bendir and became a partner during 1928.
After the Second World War, Ladbrokes’ economic condition started going downwards due to various reasons like thinning of the client base, severe damage in world economy as a result of the war and the unwillingness to update the policy of bookmaking.
Under the Act of Betting and Gaming, the betting shops were legalised by the government in 1961, which allowed Stein, the managing director, to establish more betting shops using the profit from traditional business areas.
Cyril Stein, who became the chairman in 1966, acquired Texas Homecare in 1986. They sold it in 1995 to J Sainsbury plc who in turn converted it into an indigenous Homebase chain.
In September 2013, Ladbrokes was set up in Australia with further plans of a branch in Spain as well.
Being the biggest betting company in the UK and the largets retail bookmaker worldwide, Ladbrokes has 2,400 betting shops spread over Ireland and the UK with even more located in Belgium and Spain.
The company also offers some interesting gambling websites, which has casino, poker, online games, sportsbook, backgammon and bingo. The system of OpenBet developed by Orbis Technology is used by this company.
Shareholders in Ladbrokes
John Magnier, a billionaire, and his partner in business, JP McManus, a famous racing tycoon, invested a stake in the company exceeding 10% in the years before 2007.
Joe Lewis, who is Magnier’s another associate, was found out to have 7% of the company’s stakes during 2008.
Profit Margins and Odd Formats
The odd formats Ladbrokes uses are US, EU and UK.
Various games have different profit margins. For example, the profit margin for tennis is 7.1%, ice hockey is 7.8%, soccer is 5.3%, baseball is 4.6%, and basketball and American football is 10.7% and 4.1% respectively with an overall margin of profit of 6.6%.
The amount of the maximum bet varies, but the minimum bet that can be placed is £0.1.
The largest winning a person can achieve is £1,000,000 each day in soccer.
Customers can place live bets too. Bets can be placed using various currencies that include CHF, AUD, EUR, CAD, HKD, GBP, MYR, JPY, ZAR, THB, USD, NZD, NOK, RMB, PLN, SGD and SEK.
Depositing and withdrawing money can be done using various methods. Some of the methods that Ladbrokes supports are cheque, bank transfer, money transfer, ClickandBuy, PayPal, Neteller and Skrill (Moneybookers).
Overall, Ladbrokes is one of the best bookmakers in the UK. If this is the first time you’re being associated with a bookmaker, then you can start off with Ladbrokes!